I read a blog earlier called – “Target boycotts Kindle and other Amazon products” which said:
The New York Times quoted a letter from Target executives to vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
I responded but it got me thinking.
Should bookshops start playing Amazon at their own game?
Imagine you go into a bookshop, to browse the titles and see a book you like. But you have a Kindle or Nook or other e-Reader, and would like to have that book on your E-Reader rather than own the physical book.
So what do you do?
If you have a smartphone, you probably load up your Amazon app and scan it and add it to basket, so you can go on line and download it later.
If you are retro, you maybe jot down the title (Yes, old school Pen and Paper!) and then later download it from Amazon.
Book shops should allow you to go up to the till with the book, and you can then order it in E-Book format. They could even offer a few different formats:
- Sent to Email Address (In whatever format you want i.e. .mobi, .epub etc.)
- Give an Online Code for download at a later time.
- Give it to you on a disc.
Doesn’t sound complicated does it? They could then start to complete with the likes of Amazon.
Does that sound like a viable business plan? (If it does its my idea!)