I mentioned it in a previous blog called “Can Bookshops beat Amazon at their own game?” and it seems to be coming quasi true.
Waterstone’s (UK’s biggest Bookshop chain) announced a deal with Amazon. The deal consists of Waterstone’s having Kindle’s for sale, along with Wi-Fi Areas for downloading and browsing.
Although I stated that bookshops could take on Amazon, this deal is good for both companies.
- UKs biggest Bookseller
- Waterstone’s has 300 stores UK wide.
- There will be areas for purchasing Kindle
- Wi-Fi area available to hook up kindle.
- Waterstone’s Exclusive Deals available.
- New Coffee shops
All in all a smart move for Waterstone’s. They are trying to fend off the Amazon glut on the market.
With smartphone users, able to scan books into their Amazon App , searching Amazon for cheaper prices, they needed to do something.
And I think this is certainly an advantage of Kindle users. It gives them the comfort of being able to browse a bookshop, check the covers and blurbs, then download them for their kindle.
I do wonder:
What the pricing structure will be?
Will it be slightly higher than Amazon? They will want to be making a cut somewhere, or will Amazon throw them a cut of their take?
How will self published authors be treated?
I imagine they will have books and beside a notice to say it is available for Kindle as well. So will they be able to focus on digital releases?
Either way it is a big step forward for E-Readers. And further recognition of the impact they are making to the market.